No other medium is as efficient when trying to reach a general population within a short period of time. For this reason, outdoor advertising is an excellent means of introducing a new idea, establishing brand identity, or identifying the physical location of a business.

The efficiency of this medium must be matched with the effectiveness of the design and content. While it is impossible to target a specifice demographic, the content of the message and the location of the billboard are critical considerations.
Digital billboards offer the unique opportunity to insert live data in the layout of the advertisement, even including a Twitter field that will post your latest Tweet. Digital boards display in rotation and for this reason, placement is similar to radio or television in that you are buying time rather than space.

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